In the next few days it’s time for ProWein 2024; a special edition for the fair which has been the undisputed leader of international wine fairs for years and which today must redeem itself, given the under-performing 2023 edition. According to many, in fact, Vinexpo Paris could become the new main international wine fair, thus replacing ProWein in Düsseldorf. The latter would consequently return to being mainly a fair for the German market and would act as a privileged meeting point for numerous markets in Northern and Eastern Europe.

The German fair will be held from 10 to 12 March 2024 and will once again see Italy as the protagonist, with over 1,190 registered exhibitors, although down compared to previous editions; followed by France (743) and Germany (708). It is relevant to note that Italy is the main wine exporter to Germany in terms of volume and value, with a turnover of 1.1 billion euros in the first 11 months of 2023, up 3.7% compared to 2022, according to Istat data analyzed by WineNews.

It is therefore not surprising that Italy is once again strongly present, albeit with greater collective participation and with a few more absences than in the past, especially among medium-small companies. However, there will be no shortage of top Italian brands.

Source: Wine News