The strategy that the Consorzio Franciacorta, led by Silvano Brescianini, has been adopting for many years, is confirmed correct and advanced.

Franciacorta has been a partner and sponsor of big brands and main events such as the Michelin Guide Italy and USA, The Emmy Awards, Porsche, 1000 Miglia (historical Italian competition between vintage cars) and the Milano Fashion Week. This results in a 2024 that closes with a volume sold of about 19 million bottles at an average shelf price of about 25 €.

Switzerland remains the leading importer, accounting for 22.1% of the total volume produced. The United States follow with 12.6%. Japan, Germany and Belgium close the ranking.

The Consortium President states: “Despite global difficulties, Franciacorta has maintained its strength, with a 2024 that closes with stable and encouraging results. We have worked to strengthen our presence in international markets, always focusing on quality, an element that has allowed us to grow in value and to consolidate our position.” The territory of Franciacorta has about 115 wineries spread over a territory including 19 municipalities for a total of 2.900 hectares (7.166 acres) planted with vines.

Source: Winenews